REUTERS/Chris Wattie/File Photo Acquire Licensing RightsLONDON, Sept 27 (Reuters) - E-commerce giant Shopify (SHOP.TO) is investing in wholesale platform Faire, the companies said on Wednesday, in a global deal that would see the start-up adopt Shopify technology for its clients.
Faire, founded in 2017 and valued at $12.59 billion, would become the recommended wholesale marketplace for Shopify merchants.
Shopify's director of product Aneeqa Khan said the partnership would make it easy for Shopify merchants to find wholesale buyers, and enable retailers to source from Faire's network of brands.
Faire said the most popular search filter on its platform is "Not on Amazon", as retailers look to source less widely available products.
For Shopify, which sells tools to create and manage online store-fronts, this is the latest in a series of deals.
Persons:
Chris Wattie, Shopify, Aneeqa Khan, Max Rhodes, Rhodes, Helen Reid
Organizations:
REUTERS, New York Stock Exchange, aURORA, Thomson
Locations:
Ottawa , Ontario, Canada, United States, Europe